Givaudan acquired Expressions Parfumées in June and is making a 20 million Swiss franc ($17.6 million) investment in the company to support growth of local and regional customers.
WHO: Expressions Parfumées was launched in 1982 and is based in the historic home of scent, Grasse, France. The business is committed to using natural ingredients in the creation of their scents, resulting in a unique know-how in the capacities of naturals, and is the first fragrance house to obtain the French Origin Guaranteed label. The brand has distribution throughout Europe, Africa, and the Middle East.
Givaudan is based in Vernier, Switzerland, and is the largest fragrance and flavors supplier in the world. Currently present in all major markets, Givaudan strives to deliver fragrances for personal, home, and laundry care, as well as prestige perfumes. Customers benefit from Givaudan’s expertise in three business areas: Fine Fragrances, Consumer Products, and Fragrance and Cosmetic Ingredients.
WHY: The investment is to expand and modernize Expressions Parfumées’ research and development laboratories and production facilities in Grasse, France, with new robotics and digitalization of operations. The expansion is expected to be completed in the first half of 2020.
IN THEIR OWN WORDS: “A quarter after the closing of the acquisition, Expressions Parfumées is already achieving very promising results,” Maurizio Volpi, president, fragrance division at Givaudan, said in a statement. “Investing in this company shows Givaudan’s commitment to reinforce its capabilities in Grasse for future growth, particularly with local and regional customers, while sustaining its strong reputation of having state-of-the-art customer service and know-how in Made in France fragrance design.”
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